Calstock Station Advertising
Calstock Rail Station, situated in Cornwall, England, is a notable stop on the scenic Tamar Valley Line. Built in 1908, the station sits elevated on a viaduct overlooking the River Tamar. Despite its rural location, it provides essential connectivity, linking with Plymouth and beyond. The station retains much of its original charm with historic features, serving commuters and tourists alike, offering a picturesque gateway to Calstock's idyllic countryside and vibrant community life.
High Daily Passenger Traffic
The UK's rail network carries over 1.7 billion passengers every year, offering a massive potential audience for advertisers.
Rail users spend an average of 2 hours and 11 minutes on trains each day, providing ample time for advertisers to showcase their message and increase brand awareness.
Highly Targeted Audience
The majority of rail users are aged between 25-54 and are from a professional demographic. This group tends to have higher disposable incomes and is more likely to be receptive to targeted advertising, making rail advertising an effective way to reach this group.
Rail advertising can also be highly targeted to specific locations, enabling advertisers to reach audiences in contextually relevant environments such as stations or specific train routes.
Engaging Formats
Railway stations offer a range of advertising formats, including:
- Passenger Panels
- Digital & Static Posters
- Floor Vinyls
- Ticket Gateways
- Station Takeovers
A good rail advertising campaign will often use a combination of these formats to create a high-impact, multi-channel marketing campaign.
Experiential Opportunities
Train stations offer unique opportunities for brands to create interactive experiences for passengers through experiential advertising, including pop-up shops, product demos, virtual reality displays, and interactive games.
By engaging with passengers in this way, brands can create positive associations with their products, leading to increased brand awareness and customer loyalty in high-traffic areas.
Calstock Station FAQ's
Frequently asked questions about rail advertising.
The cost of advertising in train stations varies widely, typically ranging from a few hundred e.g. £400 to several thousand pounds e.g. £5,000.
Factors influencing the price include the station's location, the size and type of the advertisement, and the campaign duration.
Major stations in cities like London are more expensive due to higher footfall.
Get A Rail Advertising Quote
Please fill out the contact form and our sales team will be in touch.